As an esthetician or cosmetologist, it's often hard to decide exactly what it is that we should be devoting our time to when it comes to the services that we offer. There are so many different options out there, and not a lot of good information about services are actually in demand and that will help you fill your books regularly. We thought that sharing our take on why waxing is one of those services would be helpful for you.


Waxing is an effective way to build a loyal clientele. The need to return every 4-6 weeks due to the hair growth cycle makes it easy to rebook clients. By providing a superior service each time, clients will want to return to you. One way to achieve this is by using high-quality wax, such as Wild Honey, which is a top-of-the-line hard wax on the market. It's important to educate your clients on the service and the importance of returning every 4 weeks, as it will reduce discomfort and provide better results if they stay consistent. Waxing also has instant gratification, making clients more inclined to rebook.


In addition to building a loyal client base, waxing is also a lucrative service to offer. The product costs are relatively low, and the time spent on service is shorter than typical spa services. Starting a waxing studio also costs less than starting a full-blown spa. To reduce costs, select a wax that can be applied thinly and will pull the hairs effectively, which eliminates the need to go over the same area multiple times and reduces product usage. Additionally, becoming a speed waxer will allow you to shorten treatment time and see more clients, ultimately making more money.


Retail products can also make up over 50% of your revenue stream if done correctly. Retail products are a great way to add value and enhance the overall client experience. Educating clients on the importance of home care will give them the results they want. You can retail body care products, treatment products, and even a basic skincare line inside your waxing studio. Products that address specific problems, such as ingrown hairs or dry skin, can be effective upsells.


Expanding your services can also help grow your business. If a client comes in for one waxing service, try to talk them into an additional service. For example, if a client comes in for a bikini wax, upsell them on a partial leg wax or an extended bikini. Once a client has had a good experience with a waxing service, they are more likely to return for more.


Finally, the demand for waxing has increased over the years and continues to do so as self-care becomes more popular. Waxing is becoming more popular in part due to its ability to achieve superior results in comparison to other hair removal methods. Lasers are still not able to address all skin types, shaving requires more maintenance and produces more ingrown hairs, and waxing has multiple benefits outside of just removing those unwanted hairs!


While there are a ton of choices out there, you can be certain in knowing that waxing is a service you won't regret getting into. The demand keeps increasing, it's easy to add on services, and retail will fly off the shelves. We are here to support if this is your choice of journey! Just send a text, email, or call us!