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HOW TO RUN A BUSINESS SUCCESSFULLY - 7 WAYS TO NEARLY GUARANTEE SUCCESS The small business is the heart of the US economy, and many people go into business for themselves with a great idea but less knowledge of what it takes to be successful in business. This is one of the reasons why the small business failure rate is so high (50% of small businesses fail in the f

BRANDING FOR YOUR SPA - WHAT IT IS AND HOW IT CAN HELP YOU SUCCEED BEYOND YOUR DREAMS In this article, we'll provide you with an overview of what branding is, the difference between brand and branding, how you go about branding your business to give you the best advantage possible, and why it's so important to establish your brand in the marketplace.

Have you heard of white labeling? If not, it's okay - we use products that have been white-labeled every day and don't even realize it. If you buy store brand products in the grocery store, you're buying white-label products! WHAT IS WHITE (PRIVATE) LABELING? Private labeling is when a manufacturing company manufactures its produc

When a new client walks into your spa, how do you make sure they keep coming back over and over again? Are you the esthetician/spa they tell their friends about? We’ve spent time speaking with thousands of spas to understand what keeps their clients loving them. Converting a first-time customer to a returning customer is one of two main drivers of success in your business. This is b