Grow Your Waxing Business With Proven Strategies
Posted by Diana K. on Dec 17th 2022
GAIN NEW CLIENTELE
One way to stand out and drive business is by offering top-notch waxing services that leave clients feeling smooth and satisfied, as well as recommending retail products that can help prevent ingrown hairs and other common waxing issues.
To gain new clientele, it's essential to market your services effectively. This can include creating a strong online presence through social media and a professional website, as well as offering promotions and discounts to attract new customers. You can also consider partnering with local salons or spas to offer your services, as this can help expose your business to a wider audience.
Once you have attracted new clients, it's important to focus on providing excellent service to keep them coming back. This includes using high-quality wax, taking the time to ensure that the wax is applied evenly, and offering aftercare recommendations to help prevent ingrown hairs and other common waxing issues.
INCREASE REVENUE
One way to increase revenue is by upselling retail products that can help clients maintain smooth, healthy skin after their waxing service. Some product recommendations for preventing ingrown hairs include:
- Exfoliants: Regular exfoliation can help remove dead skin cells and unclog pores, which can reduce the risk of ingrown hairs. Look for exfoliants that contain ingredients like glycolic acid, salicylic acid, or lactic acid to help gently slough off dead skin cells. There are both manual and chemical exfoliants. Hive Daily is an excellent example of a chemical exfoliant. Silk Mulberry Gloves are a great example of a manual exfoliant.
- Hair growth inhibitors: These products can help slow down hair growth and reduce the frequency of waxing sessions. Look for products that contain ingredients like tea tree oil, peppermint oil, or salicylic acid, which have been shown to have hair growth-inhibiting properties. Hive Daily acts as a hair growth inhibitor as well as our BeeSmooth Pre/Post Oil has tea-tree in it.
- Topical treatments: Products like serums and creams that contain ingredients like retinol, salicylic acid, or glycolic acid can help keep the skin healthy and reduce the risk of ingrown hairs. We recommend a product like Hive Tonic that is strong enough to penetrate to the root, but caution against using too much of this product as it is not good to apply heavy amounts of acids to large areas of the body. The product is gentle enough to get on the labia.
HOW TO TALK TO CLIENTS ABOUT RETAIL
As an esthetician, you have the ability to suggest products to your clients that can assist them in maintaining healthy, smooth skin between waxing sessions. It's essential to approach product recommendations in a professional and subtle manner, as you don't want to come across as pushy or overly sales-oriented. Here are some tips for recommending retail products to your clients:
- Begin by asking your clients about their skincare routine. This will give you an idea of the products they are currently using and whether they might be open to trying something new.
- Provide personalized recommendations based on your clients' specific skin concerns. For example, if a client is struggling with ingrown hairs, you may suggest an exfoliant or hair growth inhibitor.
- Describe the benefits of the products you are recommending. This can include how the products can prevent ingrown hairs, improve the overall appearance of the skin, or reduce the frequency of waxing sessions
- Emphasize the value of the products. Explain how they are high-quality, professional-grade products that can help your clients achieve the best possible results between waxing appointments.
- Make it easy for your clients to purchase the products by offering them for sale in your studio or providing information on where they can purchase them online or in a store.
By following these tips, you can recommend retail products to your clients in a professional and effective way, helping to increase revenue for your business. Keep in mind that the key is to focus on the benefits of the products and how they can help your clients reach their skincare goals.
HOW THIS BENEFITS CLIENTS AND ESTHETICIANS
Upselling, or suggesting additional products or services to clients, can be an excellent way for estheticians to increase revenue and provide value to their clients. Here are a few benefits of upselling for both the esthetician and the client:
- Improved client experience: Upselling can also benefit clients by providing them with the opportunity to enhance their skincare routine or waxing experience. For example, recommending a hair growth inhibitor or exfoliant to a client who is struggling with ingrown hairs can help improve their overall skin health and satisfaction with their waxing service.
- Customized recommendations: Upselling allows estheticians to tailor their recommendations to the specific needs and concerns of each client. By offering personalized product recommendations, estheticians can help clients achieve their skincare goals and build trust and loyalty.
- Increased revenue: By offering additional products or services to clients, estheticians can increase their revenue and improve their bottom line. This can help sustain and grow the business, allowing the esthetician to invest in new equipment, hire additional staff, or expand their services.
Overall, upselling can be a win-win for both estheticians and clients. By offering additional products and services that are tailored to the specific needs and concerns of each client, estheticians can increase revenue and provide value, while helping clients achieve their skincare goals.
SUMMARY
Through offering high-quality waxing services and recommending retail products that can help prevent ingrown hairs, you can attract new clientele and increase revenue for your business. With a little bit of effort and some great product recommendations, you can build a successful business that keeps your clients coming back for more.