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The Average Cost Of Performing a Waxing Service

The Average Cost Of Performing a Waxing Service

Posted by Diana K. on Feb 15th 2023


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February 15, 2023

THE AVERAGE COST OF A WAXING SERVICE

To provide the best value for your clients, you need to be mindful of how the size of the area being waxed, the type of wax used, and even your own experience level can all impact the cost.

 
 
 

THE AVERAGE COST OF A WAXING SERVICE

AS A WAXING PROFESSIONAL, IT'S CRUCIAL TO HAVE A CLEAR UNDERSTANDING OF THE VARIOUS FACTORS THAT INFLUENCE THE COST OF YOUR SERVICES. TO PROVIDE THE BEST VALUE FOR YOUR CLIENTS, YOU NEED TO BE MINDFUL OF HOW THE SIZE OF THE AREA BEING WAXED, THE TYPE OF WAX USED, AND EVEN YOUR OWN EXPERIENCE LEVEL CAN ALL IMPACT THE COST.

IN THIS BLOG, WE'LL EXPLORE THESE KEY CONSIDERATIONS AND HELP YOU UNDERSTAND HOW TO CALCULATE THE COST OF MATERIALS FOR YOUR WAXING SERVICES. FROM UNDERSTANDING THE DIFFERENCE BETWEEN HARD AND SOFT WAX TO CONSIDERING THE COST OF PRE-WAX CLEANSERS AND POST-WAX OILS, THIS GUIDE WILL EQUIP YOU WITH THE KNOWLEDGE YOU NEED TO RUN A SUCCESSFUL AND PROFITABLE WAXING BUSINESS.

 
 
 

Small business isn’t for the faint of heart. It’s for the brave, the patient and the persistent. It’s for the overcomer.

- Diana Kissinger

 

OTHER FACTORS TO CONSIDER

IN ADDITION TO THE SIZE OF THE AREA BEING WAXED AND THE TYPE OF WAX USED, THERE ARE OTHER IMPORTANT FACTORS TO CONSIDER WHEN DETERMINING THE COST OF YOUR WAXING SERVICES. ONE SUCH FACTOR IS YOUR EXPERIENCE LEVEL AS A WAXING PROFESSIONAL. WITH EXPERIENCE COMES THE ABILITY TO BE MORE EFFICIENT WITH YOUR USE OF MATERIALS, AS YOU BECOME BETTER AT USING THE RIGHT AMOUNT OF WAX FOR EACH SERVICE. THIS CAN HELP YOU SAVE ON COSTS AND INCREASE YOUR PROFITABILITY OVER TIME.

ANOTHER IMPORTANT FACTOR TO CONSIDER IS THE UNIQUE CHARACTERISTICS OF EACH CLIENT. CLIENTS COME IN DIFFERENT SHAPES AND SIZES, AND THIS CAN INFLUENCE THE COST OF A WAXING SERVICE. FOR EXAMPLE, A LARGER AREA MAY REQUIRE MORE WAX AND TAKE MORE TIME TO COMPLETE, LEADING TO A HIGHER COST.

ADDITIONALLY, IF A CLIENT IS NEW TO WAXING, THEY MAY REQUIRE EXTRA PREPARATION AND AFTERCARE, WHICH CAN ALSO AFFECT THE COST OF THE SERVICE.

FINALLY, IT'S IMPORTANT TO CONSIDER THE FREQUENCY OF A CLIENT'S WAXING APPOINTMENTS. REGULAR WAXERS ARE GENERALLY EASIER AND FASTER TO WORK WITH, AS THEIR HAIR GROWTH PATTERNS ARE MORE PREDICTABLE AND THEY TEND TO REQUIRE LESS PREPARATION. ON THE OTHER HAND, INFREQUENT WAXERS MAY REQUIRE EXTRA PREP WORK, AS THEIR HAIR IS TYPICALLY LONGER AND MORE DIFFICULT TO REMOVE, LEADING TO A HIGHER COST.

 

SERVICE EXAMPLES

ON AVERAGE, A BASIC WAXING SERVICE LIKE AN EYEBROW OR UPPER LIP WAX CAN RANGE FROM $3 TO $10. LARGER AREAS LIKE THE LEGS OR BACK CAN COST BETWEEN $15 AND $50, WHILE A FULL BRAZILIAN WAX CAN COST ANYWHERE FROM $10 TO $20 DEPENDING ON THE WAX AND TECHNICIAN.

 

Eyebrow Waxing Example

WHEN IT COMES TO THE COST OF MATERIALS FOR AN EYEBROW WAX SERVICE, IT'S IMPORTANT TO CONSIDER THE SPECIFIC ITEMS THAT ARE USED, AS WELL AS THE AMOUNT OF EACH ITEM REQUIRED FOR A SINGLE SERVICE.

HERE IS A BREAKDOWN OF THE TYPICAL COST OF MATERIALS USED IN AN EYEBROW WAX SERVICE:

* WAXING STICK: THE COST OF A SINGLE WOODEN WAXING STICK IS USUALLY ONLY A FEW CENTS, AND FOR AN EYEBROW WAX SERVICE, 5-9 STICKS MAY BE USED. THIS WOULD COST AROUND $0.50-$0.95.

* CLEANSER: A PRE-WAX CLEANSER IS USED TO PREPARE THE SKIN FOR THE WAXING SERVICE AND TYPICALLY COSTS $14 FOR AN 8 OZ BOTTLE. HOWEVER, FOR AN EYEBROW SERVICE, ONLY A SMALL AMOUNT OF CLEANSER IS REQUIRED, AND A SINGLE BOTTLE COULD LAST FOR MANY SERVICES, MAKING THE COST PER SERVICE MINIMAL.

FOR EXAMPLE, AN 8 OZ BOTTLE OF PRE-WAX CLEANSER COSTING $14 COULD LAST FOR APPROXIMATELY 60 TO 80 EYEBROW SERVICES, WHILE A SINGLE LEG WAX SERVICE MAY REQUIRE TWO OR MORE APPLICATIONS OF CLEANSER, MEANING THE SAME BOTTLE MAY ONLY LAST FOR 8 TO 10 SERVICES. TO CALCULATE THE COST OF THE CLEANSER USED IN A SINGLE SERVICE, DIVIDE THE COST OF THE BOTTLE BY THE NUMBER OF USES PER BOTTLE BASED ON THE SERVICE BEING PROVIDED. $14 DIVIDED BY 60 = $0.23.

* OIL: A POST-WAX OIL IS USED TO SOOTHE AND HYDRATE THE SKIN AFTER THE WAXING SERVICE AND CAN COST $13 FOR A 4 OZ BOTTLE, DEPENDING ON THE BRAND AND SIZE.

FOR EXAMPLE, A 4 OZ BOTTLE OF POST-WAX OIL COSTING $13 COULD LAST FOR APPROXIMATELY 100 TO 150 EYEBROW SERVICES, WHILE A SINGLE LEG WAX SERVICE MAY REQUIRE SIGNIFICANTLY MORE OIL, MEANING THE SAME BOTTLE MAY ONLY LAST FOR 20 TO 30 SERVICES.

TO CALCULATE THE COST OF THE OIL USED IN A SINGLE SERVICE, DIVIDE THE COST OF THE BOTTLE BY THE NUMBER OF USES PER BOTTLE BASED ON THE SERVICE BEING PROVIDED. IN THIS CASE, $13 DIVIDED BY 100 SERVICES = $0.13 PER SERVICE.

* WAX: THE COST OF THE WAX ITSELF WILL VARY DEPENDING ON THE TYPE OF WAX BEING USED AND THE AMOUNT REQUIRED FOR THE SERVICE. FOR EXAMPLE, IF YOU PURCHASE A 2.2 LB BAG OF WAX FOR $35, AND EACH APPLICATION OF WAX FOR AN EYEBROW SERVICE REQUIRES APPROXIMATELY 2 OZ OF WAX, YOU COULD GET APPROXIMATELY 17 APPLICATIONS FROM THE BAG. THEREFORE, THE COST OF WAX FOR A SINGLE EYEBROW SERVICE WOULD BE APPROXIMATELY $2.06.

WHILE THESE ARE ONLY THE SPECIFIC MATERIALS USED IN THE SERVICE, AND YOUR TIME, SPACE FOR THE SERVICE, ELECTRICITY, AND OTHER ITEMS DO ADD INTO THIS COST, WE CAN TAKE WHAT WE’VE CALCULATED SO FAR TO COME UP WITH A BASE COST. $2.92 WOULD BE ON THE LOW END IN THIS EXAMPLE. IF YOU CHARGE $15 FOR THAT SERVICE, YOU’VE PROFITED $12.08 AFTER THE SERVICE.

 

Leg Service Example

AGAIN, IT'S IMPORTANT TO NOTE THAT THESE ARE ESTIMATES AND THE ACTUAL COST MAY VARY DEPENDING ON A NUMBER OF FACTORS. THE BEST WAY TO SHOW THIS IS TO WALK THROUGH ANOTHER CALCULATION: THE AVERAGE COST OF PERFORMING A LEG SERVICE.

HERE IS A BREAKDOWN OF THE TYPICAL COST OF MATERIALS USED IN A FULL LEG WAX SERVICE:

* WAXING STICK: FOR A FULL LEG, WE WOULD EXPECT TO USE SOMEWHERE AROUND 15-30 STICKS. THIS WOULD COST AROUND $0.75 - $1.50.

* CLEANSER: A PRE-WAX CLEANSER IS USED TO PREPARE THE SKIN FOR THE WAXING SERVICE AND TYPICALLY COSTS $14 FOR AN 8 OZ BOTTLE.

A FULL LEG WAX SERVICE REQUIRES MORE CLEANSER THAN AN EYEBROW SERVICE, AND A SINGLE BOTTLE MAY ONLY LAST FOR 4 TO 6 SERVICES. FOR EXAMPLE, IF THE BOTTLE COSTS $14 AND PROVIDES 4 SERVICES, THE COST PER SERVICE WOULD BE $3.50.

* OIL: A POST-WAX OIL IS USED TO SOOTHE AND HYDRATE THE SKIN AFTER THE WAXING SERVICE, AND CAN COST $13 FOR A 4 OZ BOTTLE. A SINGLE BOTTLE OF OIL MAY LAST FOR 8 TO 10 SERVICES.

IF THE BOTTLE COSTS $13 AND PROVIDES 8 SERVICES, THE COST PER SERVICE WOULD BE $1.63.

* WAX: THE COST OF THE WAX ITSELF WILL VARY DEPENDING ON THE TYPE OF WAX BEING USED AND THE AMOUNT REQUIRED FOR THE SERVICE.

FOR EXAMPLE, IF YOU PURCHASE A 5 LB BAG OF HARD WAX FOR $75, AND A FULL LEG WAX REQUIRES APPROXIMATELY 1-2 LBS OF WAX, YOU COULD GET APPROXIMATELY 3 SERVICES FROM THE BAG. THEREFORE, THE COST OF WAX FOR A SINGLE FULL LEG WAX SERVICE WOULD BE APPROXIMATELY $25.

THE TOTAL COST OF MATERIALS WOULD BE ROUGHLY $30.88. AGAIN, THIS DOES NOT FACTOR IN ADDITIONAL OVERHEAD YOU MAY HAVE, BUT WOULD AT LEAST ALLOW YOU TO ENSURE YOU ARE CHARGING GREATER THAN THIS FOR THE SERVICE.

 

BECAUSE OF THE FULL LEG EXAMPLE, MANY ESTHETICIANS WILL TURN TO OTHER OPTIONS TO PERFORM SERVICES THAT SPAN LARGE AREAS THAT AREN’T PARTICULARLY SENSITIVE. SOFT WAX IS AN AMAZING OPTION FOR REDUCING THE COST OF THE SERVICE. A CAN MAY RANGE FROM $20-$25 AND CAN OFTEN LAST FOR 20-30 LEG SERVICES.

THIS MEANS THAT YOUR COST OF WAX HAS BEEN REDUCED TO AROUND $0.50 PLUS THE STRIPS THAT ARE NEEDED TO REMOVE IT. NON-WOVEN WAX STRIPS TYPICALLY RUN AROUND $0.03 - $0.05 PER STRIP. IN A LEG SERVICE, YOU MAY USE AROUND 10, COSTING YOU AROUND $0.30. THIS MEANS THAT YOUR COST OF SERVICE IS AROUND $6.68 INSTEAD OF $30.88. IT’S QUITE A DRASTIC DIFFERENCE. NOTE: HARD WAX CAN OFTEN BE PURCHASED AT REDUCED PRICING BY BUYING IN BULK AND THE EXAMPLE ABOVE ASSUMES THAT YOUR PRICE PER LB IS $15.

 

Conclusion

BY UNDERSTANDING THE COST OF MATERIALS AND OTHER OVERHEAD EXPENSES, YOU CAN SET FAIR AND COMPETITIVE PRICES FOR YOUR WAXING SERVICES WHILE ALSO ENSURING THAT YOUR CLIENTS RECEIVE HIGH-QUALITY TREATMENTS.

IN CONCLUSION, UNDERSTANDING THE COST OF MATERIALS IS AN ESSENTIAL ASPECT OF RUNNING A SUCCESSFUL WAXING BUSINESS. BY TAKING INTO ACCOUNT THE VARIOUS FACTORS THAT CAN IMPACT THE COST OF YOUR SERVICES, YOU CAN SET FAIR AND COMPETITIVE PRICES THAT REFLECT THE VALUE OF YOUR SERVICES WHILE ALSO ENSURING THAT YOUR BUSINESS IS PROFITABLE.

TO CALCULATE THE COST OF MATERIALS FOR A SPECIFIC SERVICE, BREAK DOWN THE COST PER UNIT FOR EACH ITEM USED, AND MULTIPLY IT BY THE NUMBER OF UNITS USED IN A SINGLE SERVICE. THIS CAN HELP YOU UNDERSTAND THE TRUE COST OF EACH SERVICE, AND ENSURE THAT YOUR PRICES COVER YOUR OVERHEAD EXPENSES WHILE ALLOWING YOU TO MAKE A PROFIT.

HOWEVER, IT'S ALSO ESSENTIAL TO REMEMBER THAT PRICING IS JUST ONE PART OF RUNNING A SUCCESSFUL WAXING BUSINESS. OFFERING HIGH-QUALITY TREATMENTS, EXCELLENT CUSTOMER SERVICE, AND BUILDING A LOYAL CLIENT BASE ARE ALSO CRUCIAL COMPONENTS OF A SUCCESSFUL BUSINESS. BY FOCUSING ON DELIVERING EXCEPTIONAL SERVICE AND FOSTERING A POSITIVE REPUTATION, YOU CAN CREATE A SUSTAINABLE AND PROFITABLE WAXING BUSINESS.

ULTIMATELY, RUNNING A SUCCESSFUL WAXING BUSINESS IS ABOUT FINDING A BALANCE BETWEEN PROVIDING EXCELLENT SERVICE AND ENSURING THAT YOUR PRICES COVER YOUR COSTS. BY CAREFULLY CONSIDERING THE COST OF MATERIALS, SETTING FAIR PRICES, AND PRIORITIZING HIGH-QUALITY TREATMENTS AND CUSTOMER SERVICE, YOU CAN BUILD A SUCCESSFUL AND SUSTAINABLE WAXING BUSINESS THAT MEETS THE NEEDS OF BOTH YOU AND YOUR CLIENTS.

 

Written by Diana kissinger

Diana is the CEO and Founder of Honeycomb Wax Company. She formulated our depilatory wax and skin care line and is responsible for a majority of the graphic design across our company to date.


WRITTEN BY DIANA KISSINGER

Diana is the CEO and Founder of Honeycomb Wax Company. She formulated our depilatory wax and skin care line.